The development of the Stock Following® approach and investing system is carried out within an ongoing research project launched in 2010 at Columbia University. The project aims at creating an investment company capable of surpassing the results of George Soros' fund "Quantum".

The project is financed from the company's own funds, by providing professional and educational services, as well as offering access to Stock Following® investing system.

The result of the Stock Following® project was our complete rethinking of active investing as an activity, the role of investor, and the investment approach allowing for an abnormal rate of return (alpha). We came to believe that active investing should be viewed as a separate field in which the traditional methods of assessing risks and performance may not be applicable. Moreover, we realized that there is a confusion in the very definition of passive and active investing that sometimes makes passive investors to behave as active, and vice versa. We learned that although market timing is undoubtedly an important element, there is a fundamental fallacy of how such predictions are carried out and suggested to replace this element with the concept of following – reflected in the name of our approach. Finally, we became convinced in the undoubted possibility of alpha, but not within the methods of passive investing and attempts to outwit the market – but in the readiness to accept the impossibility to do just that. In other words, we came to the conclusion that it is possible to beat the stock market, but within a new paradigm, a fundamentally different approach to active investing – Stock Following®.